SSU 2017 – Showcasing Sustainability

Re-imagining recycled or natural materials to create modern designs and distinctive art features is an approach we have always favoured at Potato Head. For this year’s Sunny Side Up Tropical Festival at our Bali beach club, we wanted to spread the message about the growing plastic pollution of our home country via thought-provoking festival design and decor. Take a look at a few of this year’s sustainable innovations, from large-scale installations to biodegradable beverage cups.

Coconut leaf canopy

High above the Beach Club lawn, thousands of flame-like shreds formed our floating installation, rippling in the breeze like a huge wave. Made from coconut fronds, each fragment was individually hand-painted in tropical reds, oranges and yellows.

Plastic art

Titled ‘Suffocation,’ our in-house Sunny Side Up art installation tied in with our overall goal of raising awareness about plastic pollution in Bali’s rivers and waterways. Framed in a box of recycled wood, the piece featured thousands of salvaged plastic bottles, tangled amongst a fishing net.

Hanging wooden monkeys

Using fallen branches, we created hand-painted monkey figurines to hang in the trees in and around the festival.

Showcasing Sustainability at Sunny Side Up 2017

Cornstarch cups

Instead of handing out single-use water bottles, we installed drinking water stations and offered biodegradable, reusable cups. Collaborating with Avani, we offered festival-goers unlimited water refills if they purchased a cornstarch cup for IDR 50,000 (less than four US dollars) – an easy way to minimise plastic waste and maximise access to drinking water.

Eco art installation 

A plastic chicken, kids’ play carts, antique TVs and old car tyres are just a handful of the myriad items that contemporary Indonesian artist Eko Nugroho used to construct Bouquet of Love, a ten-metre tall installation made entirely from local plastic trash. See it displayed on the facade of the Beach Club for the rest of 2017.

Sustainable stage

Phoenix, Big Sean, Hot Chip, Charli XCX and the rest of 2017’s international line-up performed atop a semi-translucent platform, made from salvaged aqua bottles. Calling on the help of our sustainability partners, Merah Putih Hijau and Gringgo, we used 19,000 hand-painted plastic bottles, gathered from Bali’s shores, to create our sustainable festival stage.