Born in coastal California in the late ’80s, Stüssy has grown into a globally recognised brand, known for redefining the look and ideology of casual-wear.
The label’s story began when Shawn Stüssy, a surfer who shaped boards for friends in Laguna Beach, started to produce T-shirts to sell along with the surfboards. His surname, written in a graffiti style, went on to become the company’s iconic logo.
Soon, Stüssy’s clothing was being worn by a network of international creatives from a range of underground subcultures, a group who were later to become known as ‘The International Stüssy Tribe’.
Tokyo’s Sound Museum Vision was the venue for the first Tribe Gathering in 1991 and we’re excited to host the latest – a two-day party with international selectors, fashion collabs and art workshops on 28–29 October.
A stellar line-up of game-changing IST DJs and creatives provided the soundtrack for both days, including Nike’s mastermind, Fraser Cooke; DJ and Radio 1 presenter, Benji B; Alex Baby, the drummer and percussionist for 23 Skidoo; and American rapper Theophilus London.