International Stüssy Tribe Gathering

We recently collaborated with iconic streetwear brand Stüssy to host a rare International Stüssy Tribe Gathering on 28–29 October in the tropical setting of Potato Head Beach Club.


With live DJ performances, a pop-up merchandise store, indigo dye workshops and a mini skate ramp installation on Seminyak beach, the gathering was one of the most culturally significant events of the year.


Born in coastal California in the late ’80s, Stüssy has grown into a globally recognised brand, known for redefining the look and ideology of casual-wear.


The label’s story began when Shawn Stüssy, a surfer who shaped boards for friends in Laguna Beach, started to produce T-shirts to sell along with the surfboards. His surname, written in a graffiti style, went on to become the company’s iconic logo.


Soon, Stüssy’s clothing was being worn by a network of international creatives from a range of underground subcultures, a group who were later to become known as ‘The International Stüssy Tribe’.  


Tokyo’s Sound Museum Vision was the venue for the first Tribe Gathering in 1991 and we’re excited to host the latest – a two-day party with international selectors, fashion collabs and art workshops on 28–29 October.




A stellar line-up of game-changing IST DJs and creatives provided the soundtrack for both days, including Nike’s mastermind, Fraser Cooke; DJ and Radio 1 presenter, Benji B; Alex Baby, the drummer and percussionist for 23 Skidoo; and American rapper Theophilus London.


Our pop-up merchandise store was back, selling out of special edition Stüssy x Potato Head rayon shirts designed in our signature Bali-inspired print. Selected Stüssy Holiday 2017 pieces, and IST Bali T-shirts hand-dyed locally with natural indigo, were also available to purchase. We’ll be donating all of the proceeds from the IST Stüssy Bali directly to the Mount Agung evacuee relief fund.




The Tribe members participated in an indigo dye workshop where they learnt how to dip-dye their own T-shirt with natural blue dye. 




A mini spine skate ramp was specially installed by Motion Skatepark on Petitenget beach. It was open for our Bali skate community and IST’s pro-skaters to use over the whole weekend.